It all started with one word — love. In 2013, Ruben Rojas traded in his suit for a paint brush and began transforming blank walls into unique, empowering messages that today are uplifting communities and challenging the public to create new dialogues. As an artist, muralist and activist, Ruben’s mission is to ignite creativity and inspire others to see the world through the lens of love. By using the urban landscape as his canvas, Ruben encourages communities to change for the better through art.